Why Not Hire Internally?
With the exception of rare individuals, and characters such as Sherlock Holmes, we are all apt to often miss what is right in front of us. In the car, drivers sometimes brake suddenly for hazards they should’ve noticed much earlier, and can be very dangerous. It can get even worse for businesses.
The two fundamental pillars of success for any business are the amount current clients spend (sales), and how many new clients are gained over any period of time. In order to succeed and grow, businesses must consistently and effectively market their business to their target audience.