Brand Identity In The Digital Age
Establishing a brand identity is part of starting a new business. Giving an existing company a new brand identity is a great way to give it new life. Whether starting a company or refreshing an existing brand, we do remarkable things to build your brand.
Brand Messaging
It's very important to understand the alignment between what you say about your company internally, and how customers view your brand. The only way to find out is to ASK! Everyone. Internal stakeholders, key clients, anyone connected with your brand!
It's the only true measure of your brand and messaging, and the best way to see if your messaging is off. We research and develop messaging aligned with the most important audiences, setting you up for success before campaigns get off the ground. We also analyze the competition and their relative place in the market.
Design and Your Brand Identity
In a few seconds, audiences determine if they will stay and look around, or visit your competitor. Before you get an opportunity to speak to a potential customer, they've formed opinions of your brand based on how its visually represented.
If the design doesn't match the promise your brand delivers, that opportunity may disappear forever. We do a detailed brand analysis, and establish an identity that reinforces who you are, and brings customers back time and again.
Interactive Brands
We help connect your brand and your customers in creative and innovative ways. We create Interactive Brands to deliver the maximum online value. Interactive Brands are useful to customers. They tap into shared ideals and combine readily available assets to create new value. It is creating the unbreakable ecosystem and emotional bond with customers that drive higher loyalty and repeat purchases.
The model is a self-sustaining interactive ecosystem that spreads its message, content and products faster and more cost-effectively than a traditional brand, while driving deeper participation and engagement. One reason Starbucks brand engagement is so high online is this strategic approach.
- Acquire New Customers & Increase Sales - Attract new inbound leads to your website and turn them into your best customers and brand advocates.
- Create & Improve Brand Awareness - From start-ups to established companies, the first step in landing new customers is letting them know you exist.
- Improve Business Operations - We create custom, scalable, web-based software to manage sales forces and push real time product updates to resellers. We plan and execute strategies to solve real business challenges.
- Interactive Brands — Brand Building In The Connected Global Economy
The Impact We Can Make:
To deliver this model, our branding services are built around four pillars with a strategic foundation at the heart, helping us provide full service across all digital channels including platform, campaigns, mobile, search, analytics, and content creation.