Email Marketing in West Palm Beach, Fl
Professional Email Marketing uses an automated system to send emails to customers or potential customers in order to drive in new revenue. While the style of emails and target audiences vary dramatically, Email marketing in Palm Beach, Fl primarily focuses on building loyalty with existing customers or driving new customers towards the business. Email campaigns deliver highly targeted, cost effective communications directly to your market's inbox.
Customer Loyalty Campaigns
These types of email marketing campaigns are targeted towards building loyalty with existing customers and increase repeat purchases of your product/service. Companies gather email addresses of customers at the time of purchase, often by offering small discounts or future specials. These emails are stored in an internal database, which upon demand, sends a Voxdelta generated email to each address in the database.
Is This Spam?
As long as your customers willingly give you their email address, they won't be angered by receiving an email. However, this will change if your emails become a nuisance. Voxdelta implements state of the art technology to allow customers to opt-out of campaigns quickly and easily, or alter the number of weekly emails they receive. By giving customers the tools to adjust their level of participation, you will never lose business due to your email marketing. Furthermore, advanced targeting tools allow content to be oriented towards your customers' prior purchases, ensuring that your email campaign keeps the interest of it's readers.
Customer Acquisition Campaigns
This style of email marketing in West Palm Beach, Fl is targeted to help create revenue from potential customers who have never used your services/product before. Voxdelta works with third party providers to access email addresses of new audiences and market demographics. Through extensive targeting options, specific content is delivered to precise demographics including gender, age, location, interests, and purchase history. This prescise targeting is the foundation of a successful clickthrough and conversion rate and if properly executed, the results will rival that of a Palm Beach PPC Campaign.
Is This Spam?
Customer Acquisition Campaigns fit the definition, however, spam isn't as simple as it used to be. Spammers send a standardized email out to tens of thousands of random email addresses hoping to reach someone who might want their service. Voxdelta provides tools to rise above these primitive techniques of the past. Using an extensive array of highly targeted metrics, we send precision content oriented around a small set of email addresses.
Receiving random "sales" email is annoying. But a email advertisement about the exact product you have been researching online or your favorite hobby is so tempting most people can't help but click. Once they open it, Voxdelta's aesthetically pleasing designs and highly targeted content will lead them to click onto your website. If your website design came from us, they may even make a purchase!
Monthly Reports
Everything that a West Palm Beach email marketing firm does can be tracked. How many of what emails were sent, where were they sent, who opened them, who clicked onto your website, and who made a purchase. By tracking and analyzing the data, we measure success and fine-tune our clients' email campaign and overall advertising strategy. Detailed reports are provided monthly with hard facts, expert analysis, and plans for the future.