The Process

Planning turns research into a clear set of consumer insights, user goals and business requirements. This information contributes to a strategic vision, defining the digital future of the brand, as well as its messaging and brand positioning. We then set out a plan that will bring this vision to life. This includes feature prioritization, product roadmaps, connections, media and communications planning, and plans for evolving the internal organizational structure. Most importantly, the plan includes specific timelines, resource needs and workstreams required for projects to be successful.

Planning turns research into a clear set of consumer insights, user goals and business requirements. This information contributes to a strategic vision, defining the digital future of the brand, as well as its messaging and brand positioning. We then set out a plan that will bring this vision to life. This includes feature prioritization, product roadmaps, connections, media and communications planning, and plans for evolving the internal organizational structure. Most importantly, the plan includes specific timelines, resource needs and workstreams required for projects to be successful.

During the Implementation phase, our job is to translate creative concepts into a full program that goes live. Implementation often includes an array of workstreams, tracks and activities, which can include user experience design, visual design, technology development, content and asset development, display advertising production, and social media management. Work in this phase tends to fall into three different categories. Design and Development spans the creation of websites and applications; Production includes the development of content, copy, video, banners and other campaign assets; and Outreach encompasses social media management, blogger and influencer outreach, and media buying.

We go to great lengths to ensure that every initiative has defined Key Performance Indicators and metrics for success, building in analytics to measure program or platform performance.  Our work includes evaluating customer relationship management. We look at how customer data profiles can be used to create a better, more relevant user experience that strengthens their connection to the brand.

We collect metric data & analyze all of our work, so performance can be improved over time. Multivariate analysis and test-and-learn methodologies are important components of our approach to evolving client solutions. For eCommerce sites, we want to see how we can continually drive conversion and increase average order size; if it's a subscription business, we look at how we can interactively lower churn; if it's marketing campaign, we want to see how to improve banner performance. Measuring data and evolving our approach will improve ROI and drive more business over time!