Content Strategy
Content Strategy is way more than just selling products. It is telling a story. Most people today will look for information about your brand on your webpage, social media outlets, or some other place on the internet. Within a few seconds, potential customers will make judgments about your brand by what they see online.
The story you tell and the content you provide can make a big impact on your sales and repeat business!
We believe that creating connections is the key to effective marketing, and connections begin with telling the story of your brand and starting a conversation with your audience. All marketing requires content, but content marketing is different because it provides good, valuable content that makes customers stop, read, think, then act.
We help craft a message that delivers information & creates a story about your products and services in a way that makes your customers more intelligent. If the information is consistent, valuable, and timely, it generates a conversation between you and your customers that builds trust and rewards your business with loyalty. We develop this story using:
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Content Strategy Consulting
Content is like fire. Social media is gasoline. Without content, your entire social media program devolves into a litany of self-promotional back pats. And guess what? If every company in the world has a special offer in social media (and they do), yours isn’t really that special.
The key to social media success is content, and the secret of content marketing is that the more you sell, the less you sell. Of course, you want content to drive customer behavior. But the way that happens is to genuinely help, inform, delight, and inspire customers and prospects. We help strategize and execute content marketing programs that tell your story in a memorable, effective and measurable way.
Our Content Strategy Services
Other than search engine results (unreliable), social sharing behavior (not a business metric), and blog comments (even less so), how do you evaluate and compare your content program to your competitors? How do you stack up versus ever-changing industry best practices? We’ll tell you.
We examine your existing content, the content of competitors, and use industry best practices to identify the areas where you can improve your marketing program. Then, we determine optimal success metrics that map desirable business outcomes to your content program. We also recommend the appropriate resources (human and technology) you should be employing.