Sales - You start a pay-per-click (PPC) ad campaign to drive Google search traffic related to your industry in your local area to your website. Instead of sending people clicking on ads to your website homepage, where they may get distracted by other content, you have the ads direct visitors to highly targeted Landing Pages. Here, the visitor receives all the info they need (and only the info they need), along with methods to make a purchase, contact your business, and to share the info via social media. 

Traffic Generation - Let's say you write a blog post about an organization in a negative light and focus on one popular event. You then end that blog post with a link to your website about a slew of other information about this organization that the reader may not have known about. By pushing traffic to a Landing Page with the blog post giving the reader exactly what they were looking for, you gain their trust and convert them to clicks onto your website.

Share -  You set up a series of highly targeted Landing Pages revolving around the highest searched keywords, especially if they are controversial. A pay-per-click (PPC) ad campaign along with an organic SEO campaign direct searchers of these keywords to your Landing Page which provides the information you want them to see as well as ways to share the page/info on social media outlets.

Permission - You have an upcoming webinar and are pushing attendance. Instead of sending people to your homepage, funnel those visitors to a Landing Page specifically about the webinar, and offer a sign up form that will remind them of the event (and other future events) via email or text. You not only have someone attending the upcoming webinar, but you will have another email address for email campaigns!

Education - You are running an anti-smoking campaign and want to promote the many dangers of smoking. Individualized Landing Pages can be created to emphasize one key fact or statistic to emphasize the campaign's message. The popular anti-smoking campaign "Truth" is a prime example of this type of Landing Page.