Voxdelta has a number of proven techniques when creating a landing page, which utilize tricks you may not have thought about and that your website may not optimize. Extensive research on Landing Page metrics have provided us the expertise to utilize a number of techniques to optimize the return on investment for client's Landing Pages. Want to know what they are?

 

01Focus on Conversions - Don't give the visitor too many options or too much information. They landed on this page due to a specific interest, so focus on relevancy to that interest.

02No Navigation - Unless you are trying to drive traffic to a specific website, there is no need to give your user anywhere to go other than your Landing Page. Your goal is to convert the user, not lead them to more content.

03Order Content by Relevancy - You never want to make your visitor scroll down for the most important information. Users should see the most important message immediately upon loading the page to capture their attention.

04Match the Design of Your Website - Creating Landing Pages that looks extremely different than your website will confuse users or muddle the transition from a Landing Page to your site. When users click onto your website from your Landing page, don't make them think they entered a new website. A seamless transition between the two helps build brand recognition and transfers any trust one page has gained to the other.

05Make Converting Simple - Don't ask your visitors for more information than you need. The more they have to type the less likely they will convert. 

06Always Test It - Landing Pages are amazing tools. A designer can easily make two different Landing Pages with the same elements but with different wording or element placement. The metrics of each Landing Page will show which is the weaker converter. It is surprising how seemlingly small differences between two designs can profoundly effect your results.

 

 

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